Skip to main content

Department of Marketing and Quantitative Methods

Research carried out by the Department of Marketing and Quantitative Methods focuses on two areas:

Marketing:

  • Marketing management in an organisation, with particular emphasis on conditions of uncertainty
  • Analysis and application of unconventional forms of marketing in the contemporary regional and global market; new forms of marketing communication in the economic and social space
  • Marketing–art relations; the importance of visual arts in marketing communication and in shaping social attitudes
  • Marketing in tourism and hospitality; modification and adaptation of activities after the end of the COVID-19 pandemic; diagnosis of the sector’s new stakeholder structure
  • Management of the human factor in tourism (supply and demand side); shaping the attitudes and competencies of employees in the tourism sector, with particular emphasis on hospitality
  • Territorial management, with particular emphasis on cross-border areas; multi-level management of transnational cooperation
  • Regional development and urban development; marketing in territorial development; cooperation between entities in creating regional products; cross-border cooperation and tourism development; marketing in the sustainable development of local government units
  • Brand management; the evolution of the brand and its importance in the market of economic entities; employer branding; territorial branding
  • EU macro-regional strategies
  • European territorial cooperation
  • The impact of social mobility and human capital on health
  • Psychology of advertising
  • Quality management of tourism services
  • Contemporary media and marketing communication
  • Management and shaping of inflation expectations of economic entities within the implementation of the rules of contemporary monetary policy; the use of econometric modelling in monetary policy and finance

Quantitative Methods: 

  • Management of the sustainable economic development of urban–industrial regions, with particular emphasis on air pollution
  • Management of urban areas through sustainable development and the quality of life of residents and tourists
  • Environmental management in urban–industrial agglomeration regions as an element of the sustainable development of urban–industrial areas, including the Baltic Sea area, with consideration of the cross-border aspect
  • Stochastic and exploratory modelling of the impact of air pollution on the health of residents of urban–industrial agglomerations in the short and long term
  • Statistical models for assessing the quality of measurement data and measurement diagnostics in information systems
  • Stochastic models of equivalence of measurement results from non-reference sensors in air-pollution modelling
  • Methodology of quantitative research and statistical and exploratory modelling
  • Modelling in environmental monitoring
  • Analysis and forecasting of capital and real-estate markets
  • The impact of social networks on the formation of human and social capital
  • Social mobility and health