Andrew Hoff
Andrew Hoff is a seasoned senior consultant with over 30 years of experience in the manufacturing industry, specializing in strategic and technological business development. He brings a unique blend of practical insight and deep, knowledge-based expertise to the strategic advancement of companies.
He holds a Master of Science (MSc) in Economics and Business Administration from the Faculty of Social Sciences at the University of Southern Denmark, with a specialization in marketing and international trade.
Throughout his career, Andrew has played a key role in numerous high-impact national projects focused on driving strategic and technological transformation to help companies maintain a competitive edge in future markets. He currently leads a DKK 20 million national initiative aimed at transforming 90 manufacturing companies through the implementation of servitization strategies.
Since 2020, the industry has faced mounting pressure to adapt to significant and rapid changes in the external environment. During this time, Andrew has successfully guided several major change initiatives, enhancing organizational resilience and equipping companies to navigate external disruptions. He has also pioneered the integration of strategic foresight processes, enabling businesses to better anticipate and respond to uncertainty.
In addition to his consultancy work, Andrew has extensive teaching experience. He has lectured regularly at institutions including the University of Southern Denmark in Sønderborg and EASV in Esbjerg, sharing his expertise with the next generation of professionals.